When we started, we were decidedly against selling ground coffee. What’s the point in buying nice, freshly roasted coffee if you’re going to have it pre-ground, we scoffed. But since then we’ve come around and realised that there are many reasons people wish to buy pre-ground coffee. From speaking to people, the main reason seems to be that people are curious about trying specialist coffee but don’t want to invest in expensive equipment such as grinders before they’ve tried it out and know if it’s something they’d like to get more of. So buying ground coffee essentially gives people the chance to dip their toe in to the specialist coffee world without forking out a load of money. There’s also the people who are away from home and don’t want to carry equipment.
The reasons don’t really matter. If you want to try out our coffee but don’t have a grinder, just select your grind type when placing an order and we’ll send it pre-ground.
And if you do decide you want to invest in a grinder and other equipment, just email us at email@example.com and we’ll be happy to make a recommendation.